My colleague Andy tracked down a great story yesterday: BBDO is losing a top creative, Eric Silver, to DDB, where he seems to be filling a role held by another guy, Lee Garfinkel. It was nice to have a front-row seat to old-fashioned shoe-leather reporting to break a story.
This is out of my depth: two traditional creatives who mostly make TV spots. What's interesting is the intense discussion that has ensued in the comments section, where there are 162 responses in less than a day. Like Cathy, I think it lays bare the jealousies and fears of the ad world. The backbiting in advertising is legendary, but it's event like this that put it into full focus.
What it also shows, I think, is a yearning for the good old days, before all this data stuff and consumers tuning out their messages. A tug of war over two creatives is like something out of Mad Men, when advertising creatives were larger than life. Andy lays out what Silver is best known for: a FedEx spot where a caveman ends up crushed by a dinosaur, and a Monster commercial " that used a moose's head and backside mounted on opposite sides of a wall to illustrate the difference between the haves and have-nots at work."
The truth of the matter is all these slapstick animal ads matter less and less to clients and, most importantly, to consumers. Yet the vituperation -- one commenter called another a "dildo" -- on this story shows me that much of the ad world is still out of step with reality. These arguments about "the work" betray a cultural problem. It's like the finance guys still thinking it's OK to buy corporate jets and give out billions in bonuses. They don't get it. Times have changed.