If you live in NYC, you've been punished by an unrelenting barrage of advertising from incumbant gazillionaire mayor Michael Bloomberg. I think one in three direct mail pieces I get is from him. His commercials and billboards are everywhere. According to the Times, he's outspent his largely anonymous opponent, former city comptroller William Thompson, by 14:1.
Ah, but money can't buy friendship. That won't stop politicians from trying, at least judging by ads Bloomberg is running to scrounge up followers on Facebook and Twitter. Is it working? Maybe. Bloomberg has I2,000 followers on Twitter, not exactly a huge following for a nationally known politician, and 24,000 supporters on Facebook. Still, I agree with RedState: we'll see more politicians focus ads on building up their social network followers for the same reason brands are doing this. It's a great way to find a base of advocates.