1. "It's Time to Transform." Peter Kim is thinking hard about what "social media" really means. Too often, it's about one-off ad campaigns, the equivalent of "one-night stands with your customers, not building long-term relationships." Peter and Jeff Dachis are building a company that they hope will do for social technologies what Razorfish did for the Web sites in the dot-com days: bring software and services to enterprises to make social a core part of their businesses. I'm interested in how that pans out.
2. "Knowing Armano." Alan Wolk breaks down last week's "Daniela" effort by David Armano, a successful case study of how an influential Web celebrity can use his network for social good. (I wrote a brief piece in Adweek on the lessons for marketers from David's effort.) Alan isn't sold on whether this holds much hope for marketers looking to crack the social Web. It all comes down to the fact that David got people to act on the basis of a personal connection. In the real world, people don't have that kind of connection with brands. "We may like certain brands a whole lot, consider ourselves experts on them, but we don’t ever feel we 'know' them," Alan writes.
3. "Two Keys to Life." Brad Feld, a VC and fellow marathon runner, points to a video of Will Smith telling kids at a Nickelodeon awards show how to be successful. It comes down to running and reading. "The person who works the hardest wins," he says. No problem is insoluble. They've been confronted and dealt with by others, many of whom have written about it. Running and Reading.
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